Before social media took off, advertisers and companies were the main sources of content across media and advertisements. However, this has changed greatly due to social media and new technologies, including smart phones and tablets. With just the tap of a button, people can record videos, take pictures, and put their own content online for the rest of the world. There is now a fascination with extremely beautiful, unique, and interesting content. However, because millions of pieces are being posted and shared regularly, the importance of creating interesting content is more important than ever before.
Social media starts out by gaining followers. If you don’t have people following your pages, then who will see the content that you put out, whether it be for a brand, entertainment, or for personal use. There are many people that have used social media to take their brand to the next level, such as Jenna Rae Cakes. The small bakery in Winnipeg, Canada has over 58.6 thousand followers on Instagram, mainly because the account posts beautiful and informative pictures of its delicious treats multiple times daily. Many articles have been written about the bakery, and the majority of the writers discuss how they discovered the bakery because of the bakeries’ popularity on social media.
In an article from The Cake Blog, Jenna Illchuck, owner of the bakery, discusses how Instagram and putting out great content has helped her business, “Instagram has been such an amazing blessing to our business and helping it grow. First, Ashley’s talent for taking and styling amazing pictures seems to inspire people to come out to the bakery on a daily basis. People are always tagging their friends and setting up JRC dates through our Instagram page. We post probably 3-5 pictures every day showing our menu, and it has totally changed how we sell product. We started off with our cupcakes being our least popular bakery item (weird, right?), and now every time we post a picture of a cupcake, we’re guaranteed to sell out that day. I think that as soon as people see a great photo that shows off the details of the treats, they’re more inclined to come and taste it. We also get a LOT of husbands who stop by on their way home from work, all saying: “my wife called and told me you have this today…” (http://thecakeblog.com/2014/12/bakery-tour-jenna-rae-cakes.html).
The benefits of content are also apparent with people who get “Vine famous” or “YouTube famous”. With success stories from people like Justin Bieber, Sophia Grace and Rosie, Shawn Mendes, Us the Duo, Cody Simpson, Kate Upton, and Lucas Cruikshank, it is obvious that putting out interesting, funny, or talented content can help start a career for people online as well. Most people know that Justin Bieber was discovered on YouTube after posting videos of himself singing. But another success story is that of Sophie Grace Brownlee and Rosie McClelland, whose parents posted a video of them singing Nikki Minaj’s “Super Bass”. After Ellen DeGeneres saw the video, she invited them onto her show and has mentored them ever since. They now have several music videos out, a book, a movie, and even an accessory line for young girls.
Besides following social accounts for updates on news and current events, people follow accounts for one reason, in my opinion. Because they feel something from the content on that account. Whether they feel happy, they get a laugh out of it, or whatever it may be, people connect with content. Content can create emotion and helps your live something through a picture or video. Content opens your eyes and lets your experience things you may not normally be able to. Content is what drives social media and its importance will continue to drive the success of accounts no matter the changing technology, now and in the future.
Social media starts out by gaining followers. If you don’t have people following your pages, then who will see the content that you put out, whether it be for a brand, entertainment, or for personal use. There are many people that have used social media to take their brand to the next level, such as Jenna Rae Cakes. The small bakery in Winnipeg, Canada has over 58.6 thousand followers on Instagram, mainly because the account posts beautiful and informative pictures of its delicious treats multiple times daily. Many articles have been written about the bakery, and the majority of the writers discuss how they discovered the bakery because of the bakeries’ popularity on social media.
In an article from The Cake Blog, Jenna Illchuck, owner of the bakery, discusses how Instagram and putting out great content has helped her business, “Instagram has been such an amazing blessing to our business and helping it grow. First, Ashley’s talent for taking and styling amazing pictures seems to inspire people to come out to the bakery on a daily basis. People are always tagging their friends and setting up JRC dates through our Instagram page. We post probably 3-5 pictures every day showing our menu, and it has totally changed how we sell product. We started off with our cupcakes being our least popular bakery item (weird, right?), and now every time we post a picture of a cupcake, we’re guaranteed to sell out that day. I think that as soon as people see a great photo that shows off the details of the treats, they’re more inclined to come and taste it. We also get a LOT of husbands who stop by on their way home from work, all saying: “my wife called and told me you have this today…” (http://thecakeblog.com/2014/12/bakery-tour-jenna-rae-cakes.html).
The benefits of content are also apparent with people who get “Vine famous” or “YouTube famous”. With success stories from people like Justin Bieber, Sophia Grace and Rosie, Shawn Mendes, Us the Duo, Cody Simpson, Kate Upton, and Lucas Cruikshank, it is obvious that putting out interesting, funny, or talented content can help start a career for people online as well. Most people know that Justin Bieber was discovered on YouTube after posting videos of himself singing. But another success story is that of Sophie Grace Brownlee and Rosie McClelland, whose parents posted a video of them singing Nikki Minaj’s “Super Bass”. After Ellen DeGeneres saw the video, she invited them onto her show and has mentored them ever since. They now have several music videos out, a book, a movie, and even an accessory line for young girls.
Besides following social accounts for updates on news and current events, people follow accounts for one reason, in my opinion. Because they feel something from the content on that account. Whether they feel happy, they get a laugh out of it, or whatever it may be, people connect with content. Content can create emotion and helps your live something through a picture or video. Content opens your eyes and lets your experience things you may not normally be able to. Content is what drives social media and its importance will continue to drive the success of accounts no matter the changing technology, now and in the future.